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Sales & Marketing Director - Retail Lighting
Title: Sales & Marketing Director - Retail Lighting
Category: Project / Program Management
Job type: Permanent
Job status: Full Time
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Job Title:

Sales & Marketing Director

Reports To:

Commercial Director


Sales & Marketing

Staff reporting to this post:

Direct reports: around 8 people


Largely field based but with a time required in Poole HQ

Job Purpose:

To bring profitable sales growth.

The role has full responsibility for the management and development of our existing and potential new customers covering all aspects of Sales and Marketing.

Duties and Responsibilities to include:

· Lead, develop and introduce improvements to the way in which our existing customer base is managed

· Identify and develop new customers who meet our volume and profit targets both within the UK and ROW

· Provide regular feedback and constructive criticism to the product range team including potential new areas for profitable growth

· Monitor the financial performance of the customer base and product range and identify areas for improvement

· Lead the setting of budgets and targets for products, customers and sales managers relating to the Endon brand

· Lead and where required support the sales team on the negotiation and management of customer terms

· Work with the Commercial Director to set product pricing and manage overall profitability of products and customers

· Work with the Creative Director and Commercial Director to agree the overall marketing strategy for the brand and its product ranges

· Lead and manage the work of the Marketing Manager to ensure the agreed marketing strategy is efficiently and effectively delivered

· Provide insightful sales reporting

· Manage a team of around six field based Area Sales Managers across the UK and one appointed European Sales Agent

· Work with the Commercial Director to provide sales forecasts at a SKU level to help maintain economically viable stock levels

· Support the Commercial Director and the Creative Director to identify gaps in the product ranges, help to identify product designs which are likely to be commercial successes. Be involved with overall product sourcing and product development

· Create and maintaining good relationships internally and externally to best promote the success of Endon

· Identify and successfully develop key account opportunities for Endon with national and regional retailers

· Work with the Commercial Director and Creative Director to develop a new product range which is focussed more on a more commercial B2B customer base than retail outlets

· Ensure that the Sales and Marketing team remain compliant with Competition Law at all times

· Marketing - organising trade fairs, catalogues, websites, promotions, in store displays and POS materials

· Leadership and Management of all sales staff - set and manage sales targets and personal incentive plans, provide motivation, appraisals, recruitment, contract negotiations and day to day management with the support of HR.

· Manage clearance of surplus stock through a range of clearance houses and retail specialists

· Organise and lead sales meetings
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