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Brand Manager for The National Lottery
 
Title: Brand Manager for The National Lottery
Category: Other
Job type: Permanent
Job status: Full Time
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Description:
Camelot, operator of The National Lottery, is looking for a Brand Manager who can help protect our iconic well known brand and engage the consumers to ensure they are part of our journey. If you are an excellent communicator and would love to care for the brand The National Lottery - Amazing could start here!!

Why work at Camelot?

We currently turnover nearly £7billion per year - it may surprise you to know that we do this with a workforce of only around 850 people. This means that every one of us has a part to play and makes a difference.

Camelot changes lives for the better - not just for the millionaire winners we create but with the £30 million we raise every week to fund thousands of Good Cause projects across the UK.

.uk is one of the UK’s top e-commerce sites - this is measured by web traffic and we have more than 11 million registered players. We also operate four of the UK’s biggest FMCG brands including the iconic Lotto and EuroMillions.

How you'll make a difference

By helping to deliver a 2 Year Plan with the strategic ambition ‘to reclaim the role of The National Lottery in National life’ as well as delivering on the brand vision to make 'players feel that Britain, communities and their lives wouldn’t be the same without The National Lottery (TNL)'

What you'll bring to the table

This is a hugely exciting opportunity to play a role in shaping the strategy of the £7bn brand “The National Lottery”, protecting the TNL brand vision, positioning, purpose and promise.

In 2018 we launched a new brand campaign “Amazing Starts Here” and this role is critical in helping embed and evolve that campaign across a multitude of consumer touchpoints through ensuring the correct and proper execution of TNL and portfolio brand guidelines.

With one of the UK’s biggest marketing budgets, you’ll be expected to develop and deliver innovative campaigns that meet the KPIs that will help TNL achieve its strategic ambition.

You’ll be part of a tight knit brand team, yet able to work effectively with internal teams (commercial marketing, digital, retail, content marketing) as well as external agency teams.

Brand Strategy

Protect TNL brand vision and positioning, purpose and promise Help shape TNL Brand narrative over time Support the development of Consumer Planning themes and coordination of marketing briefs Brand guardianship

Ensure correct and proper execution of TNL and portfolio Brand guidelinesVisual Tone of voice Brand marketing

Supporting the development and delivery of TNL brand campaigns to achieve agreed KPIs Ensure all activities have the TNL consumer at their heart All activations delivered to a high quality standard, minimising risk of error What we’ll give you

We look after our people. There’s a competitive bonus and benefits scheme, 26 days of holiday goodness and a rather generous pension scheme. Thinking about your health? No problem - we’ll give you full private medical cover and 50% off your annual gym membership. Finally, we keep it fun. We work with a smile on our faces with loads of social activities and team nights out.
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