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Brand & B2B Marketing Manager
 
Title: Brand & B2B Marketing Manager
Category: Marketing /Product
Job type: Permanent
Job status: Full Time
Salary: £38,000.00
Salary per: annum
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Description:
Brand & B2B Marketing Manager: An experienced, ROI focussed Brand & B2B Marketing Manager, with the ability to manage and drive multi-dimensional projects and initiatives, is required to lead on the formulation and implementation of the 'Drive Silverstone' brand and B2B brand marketing communication plans for Silverstone. The home of the British Grand Prix and a globally recognised brand with a glorious heritage!

The successful candidate will be responsible for developing and implementing a marketing strategy, both on and offline to provide demand creation for 'Drive Silverstone' in addition to building the Silverstone Wing awareness generating sales leads and revenue.

As part of ambitious, newly developed plans Silverstone have embarked on an evolutionary transformation of the venue with numerous other revenue streams coming on line - including a purpose-built hotel, Silverstone Experience visitor attraction and commercial growth outside of motor sport. Alongside the famous Silverstone circuit, the company operates a highly successful fast-paced events and leisure business with a commercial and people orientated culture.

During the year the business can employ anywhere from 150 to 550 people depending on the event - at last year's British Grand Prix over 340,000 "fans" attended.

Key Responsibilities

*Develop a clear positioning and points of differentiation for the brand and ensure that all marketing communications, both offline and online, reflect the Drive positioning

*Create and manage the brand B2B marketing plan to increase leads and revenue for the Conference and Corporate Events, Track and Testing and Corporate Hospitality

*The design and delivery of a set of brand guidelines

*Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive new customer acquisition

*Measure and report on the success of promotional campaigns. Produce sales analysis and campaign reports

*Drive New Product development process.

*Own the Social Media Marketing strategy, from platform choice through to measurement, best practice content creation and amplification

*Manage third party agency content

*Monitor and control budgeted brand expenditure

*To implement a brand B2B PR and Social Media strategy for corporate and agency bookers

*Develop and maintain a corporate and booker database

*Design and produce effective B2B brand collateral

*To conduct ROI analysis on all marketing activity and adjust strategy accordingly

Qualifications and experience

*A true passion and expert knowledge of the events industry

*Ambitious, commercial marketer with digital marketing experience, gained from an events or client-facing environment

*Marketing qualification or CIM

*B2B marketing experience

*Experience of managing budgets and financial planning

*Knowledge and experience of successful end-to end event planning

*Experience of demand creation and contact acquisition campaigns with quality brands

*Experience of integrated promotional, direct marketing and advertising campaigns

*Good understanding of digital & social media

*Full, clean UK driving license

*Flexible approach to working hours, including weekends and some evenings

*Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.

*Strong and creative copywriting skills.

*Good understanding and awareness of brand management

*Able to manage a demanding schedule and deliver multiple marketing projects to deadline

*The ability to manage and drive multi-dimensional projects and initiatives

This is an exciting opportunity for an experienced and dynamic Brand & B2B Marketing Manager to join a truly, world renowned brand at a time of exciting change. Competitive salary and benefits are on offer. Apply now!
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